Business

Auburn's Scarff Ford earns fourth national award for superior service, customer satisfaction

Auburn's Scarff Ford is among an elite group of Ford and Lincoln dealerships to be recognized with the 2011 President's Award by Ford Motor Company.

The prestigious award honors dealerships that excelled in automotive retailing in 2011 by providing exceptional customer service and satisfaction.

Ford honored 313 Ford and Lincoln dealers across the country for delivering superior customer satisfaction in sales and service.

Only three other Ford dealers in Washington state received the award. It's Scarff Ford's fourth President's Award.

"We thank our customers, who are the reason we received this honor," said Way Scarff, owner of Scarff Ford. "Our entire staff works tirelessly each day to provide outstanding service, so it's great to be recognized for that."

The President's Award was established in 1998. Dealers become eligible through survey responses from customers related to their sales and service satisfaction.

"The pursuit of excellence is not for the faint of heart – It requires passion, tenacity and hard work," said Sean Weingarten, Northwest Regional Manager for Ford Motor Company. "In order to achieve the President's Award, dealers must exceed customer expectations every day in every department. The award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction."

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