SuperMall is 'moving mountains' to become The Outlet Collection
February 19, 2013 · 3:44 PM
For the Reporter
The Outlet Collection, formerly SuperMall, today announced the start of construction on the exterior portion of its property-wide renovation with the demolition of the "Great Outdoors" entrance.
The southeast entrance, designed as a replica of Mount Rainer, will be the first of five mall entrances to be renovated featuring the new design.
Auburn Mayor Pete Lewis is scheduled to attend the commemorative event at 8 a.m. Feb. 28 to signify the importance of the transformation to the city.
"Our $35 million reinvestment in the center demonstrates our commitment to the city of Auburn and the broader region," said Greg Fleser, general manager of The Outlet Collection │ Seattle. "The physical and aesthetic improvements, combined with the momentum already behind our efforts to bring new designer brand outlet stores to the center, will attract national and even international shoppers to the city of Auburn. The result will be more jobs and increased tax revenue for the city, county and state."
Construction began last September to relocate the food court and add an interior connector to improve the traffic flow throughout the center. New flooring, modern aesthetics and updated entrances will make the center more reflective of a designer fashion outlet, drawing interest from outlet retailers like Coach Factory Store, which opened late last year.
"Over the years, the center moved away from its original outlet design to become a mix of traditional, specialty, outlet and value retailers," Fleser said. "The Outlet Collection shopping environment will be clear to our customers. By this fall, they will experience the largest indoor designer fashion outlet center in the Pacific Northwest."
Glimcher, which owns and manages the Outlet Collection | Seattle, unveiled The Outlet Collection™ brand last May as part of its strategy to continuously improve quality and identify growth opportunities within its portfolio. This new brand also includes The Outlet Collection | Jersey Gardens, located in Elizabeth, New Jersey.