Satpal and Pinder Sohal, owners of the La Quinta Inn & Suites in Auburn and Olympia, recently were honored with the brand’s 2016 Franchisee of the Year award at a conference in Dallas. COURTESY PHOTO

Auburn’s La Quinta owners earn 2016 Franchisee of the Year award

La Quinta Inns & Suites recently recognized franchise owners Satpal and Pinder Sohal as recipients of the brand’s 2016 Franchisee of the Year award.

Franchisees since 2011, the Sohals own La Quinta Inn & Suites in Auburn and Olympia and have plans to build a third La Quinta hotel.

The award acknowledges their leadership and operating excellence as their hotels are consistently ranked top among the company’s system of more than 885 hotels.

“Our ability to attract and retain experienced franchise partners who share our commitment to the La Quinta brand is the ultimate measure of success for our franchising program,” said Rajiv Trivedi, executive vice president and chief development officer for La Quinta. “The Sohal’s success is directly related to making people their number one priority and delivering an outstanding guest experience. They are great advocates of the La Quinta brand and operate their hotels at a high level.”

The Franchisee of the Year award was presented at the 2017 La Quinta Conference in Dallas that attracted more than 1,600 attendees from across North America, including general managers, franchise owners and suppliers. La Quinta’s growth is a testament to the brand’s commitment to guest satisfaction and a strong relationship with its franchise partners.

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