Don’t get ‘reeled in’ by Auburn-based online fishing company

BBB investigates numerous customer complaints

  • Saturday, February 9, 2019 9:41am
  • Business

The Better Business Bureau, serving the Pacific Northwest, is warning consumers about an online fishing business that’s earned an “F” rating for its poor business practices.

BBB discovered a pattern of complaints alleging Auburn-based Reel Hook Fishing took customers’ money but never delivered the goods.

To date, the BBB has received 14 complaints and more than 700 inquiries on this company. Additional investigation by BBB shows the company is also doing business under the names, “Angler’s Cast”, “Target Hunt Co”, and “LOA Outdoors”. All are online stores.

The complainants were generally contacted via social media and asked to ‘help a local company’ by purchasing a T-shirt; the customer was often promised free merchandise in return. After waiting months, customers claim the products never showed up. One complainant told BBB, “consumers should be informed that Reel Hook is stealing people’s money.”

Despite numerous written requests, Reel Hook Fishing ignored all attempts to resolve the complaints with BBB. And while one consumer told investigators he wished he’d checked with BBB first, it serves as a good reminder to click with caution when purchasing online.

BBB advises consumers to do the following.

• Research first. Research businesses at and check online review sites to see what customers have to say about the business.

• Avoid wire transfers. Always use credit cards when making online purchases; if merchandise does not show or arrives significantly different than expected, dispute charges.

• Verify site security. Use secure websites when placing orders. Before entering personal information, review privacy policies and make sure that address bars contain “https.”

• Read fine print. Understand the terms of sales before making purchases. Find out how much deliveries cost, what the customer support options are and how long warranties last.

Customers who experienced problems with the business are urged to file a complaint at

For more information on BBB investigations, visit and follow BBB on Facebook and Twitter.

More in Business

King County Housing Authority receives PSE grant for solar panels

Meadows on Lea Hill Apartments to receive the installation

Property values rose 2.6% on Auburn’s West Hill in 2018; notices are in the mail

The King County Assessor’s Office has begun the annual process of mailing… Continue reading

Public invited to nominate Washington businesses that go the extra mile

Each year, the Office of the Secretary of State calls for nominations… Continue reading

3No Networking mixer comes to The Rock on Thursday, July 18

Business leaders and guests are invited to a 3No Networking mixer at… Continue reading

Neighborhood welcomes new owners of storied market

Auburn’s 55-year-old building continues to run as a grocery store for the community

Washington’s average wage tops $65,000 in 2018

Washington’s average annual wage grew by 5.5 percent in 2018 to $65,301,… Continue reading

50 electric buses coming to local transit agencies; $13.3M from VW settlement used to reduce diesel pollution

The number of electric buses rolling through Washington communities will more than… Continue reading

Makerspaces essential solution to job gap | SBA

By Jeremy Field, U.S. Small Business Administration (SBA) When it comes to… Continue reading

Forbes names MultiCare to America’s Best Employers By State list

Forbes announced Wednesday that MultiCare has been included on their first “America’s… Continue reading

New Auburn clinic trying to bridge gap in health care

Husband, wife team up: doctors open Docere Integrated Medicine

PNW Coffee Co. opens second location in the Auburn area

PNW Coffee Co. has opened a café at the Auburn Station in… Continue reading

Remodeled Pizza at Muckleshoot Casino opens

Newly remodeled, Pizza at Muckleshoot Casino has reopened with a large menu… Continue reading