I see on the front page of the Auburn reporter that the city is imagining a new slogan or none at all.

Here’s a quote from the letter I had printed in the Auburn Reporter on Dec 18, 2002:

“Since the taxpayers shelled out $90,000 for this boondoggle, perhaps they should be aware of how the slogan was created. I suspect one of the executives at the advertising agency told a coworker that he was receiving 90 grand to come up with a slogan for Auburn and the other executive said, ‘That’s more than you imagined,’ and the slogan was born.”

We don’t need a slogan. Stop wasting my hard-earned tax dollars.

– Dennis Doucette