Angelica Roberts, owner of Blast and Dash, demonstrates how a skilled hand should hold a Nerf gun. ROBERT WHALE, Auburn Reporter

Angelica Roberts, owner of Blast and Dash, demonstrates how a skilled hand should hold a Nerf gun. ROBERT WHALE, Auburn Reporter

Auburn woman’s mobile business delights young and old with Nerf-gun mayhem

Angelica Roberts has seen it happen over and over since she launched her mobile party entertainment business, Blast and Dash, this past spring.

“All the time,” Roberts said with a big smile.

Watching even button-down business types, Nerf guns or Nerf Laser Tag Blasters gripped in their eager hands, devolve again into giggling boys and girls, taking to heart her instruction to have fun.

Never grows old.

“Since I opened in April, I have already had 22 events. It’s taken off quite quickly,” Roberts said of her enterprise. “I have found that at the adult parties, some people like shooting their boss with Nerf guns, and the boss doesn’t mind shooting the staff. It’s a good way to get the stress out for team-building, too.”

Of course, it’s not just for adults.

Her first large event, a mother-son PTA fundraiser at Lakeland Hills Elementary, pulled in more than 450.

“They had way more than they expected, and they had a blast,” Roberts said.

Since that time, Blast and Dash has delighted more than 450 kids at the recent Auburn KidsDay, completed its first glow-in-the-dark party, done team building for local business, worked the recent community night out for the Nisqually Tribe’s Police Department, even provided the fun for a family biker rally.

“I can do ’em in a gym, I can do ’em in a backyard, I can do ’em in a large conference room, in a field, I’ve done one in a youth facility. I’ve got a party from almost every party I’ve had. That means I must be doing customer service right,” Roberts said.

To date, her only advertising has been via Facebook and word of mouth.

Quite a change from her first business venture.

Four years ago, Roberts, formerly director of the tribe’s construction department and a project manager for the casino’s expansion, opened a boxing gym near the casino. But the business folded after two years, beaten by high overhead and rent she could no longer afford.

Never one to sit still, Roberts – the first member of the Muckleshoot Tribe to earn an MBA at the Muckleshoot Tribal College – began scouting out a different, less costly business model.

“For the last two years, I have been just looking up other companies and pricing stuff, because as a new business owner with my boxing gym, I jumped the gun. What happened was I found all these other businesses in California, Canada, Detroit and Florida that do mobile business,” Roberts said.

The actual idea for Blast and Dash she got from two Nerf gun parties her son, Taz, attended.

“My son is my little inspiration. In kindergarten, he went to a place in Des Moines for the party. He had another party there, and I started looking at it because it looked good, and I thought I could do it better,” Roberts said.

To date, Roberts said, she has invested more than $16,000 into the business.

“It took me nine months to get my order from China for this,” Roberts said.

When the call comes, Roberts stuffs her gear into her van. Depending on her customers’ preferences, “gear” could be Laser Tag guns, Nerf guns and bullets, upgraded Nerf guns, a 10-piece, inflatable mobile battlefield, a camouflage battlefield complete with deer screens and netting, and bouncy huts for the little kids. She even has pink camouflage netting to please the little girl party set.

“I bring everything, bullet bags, ammo bags, safety glasses, because everyone has to wear safety glasses, even the adults. I supply everything,” Roberts said. “The best feed back I’ve gotten is from the parents, who are happy that I take care of all the games and entertainment.”

Before each party, Roberts lays down the ground rules, and directs the mayhem, which typically rages for one to two hours.

“The best part is I’m mobile. I really like the idea of going wherever and not having the overhead,” Roberts said with a satisfied smile.

For pricing and additional information, check out Robert’s webpage,, or on Facebook.

Talk to us

Please share your story tips by emailing

To share your opinion for publication, submit a letter through our website Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Business

Auburn gives out financial aid to small businesses

Six weeks have passed since Economic Development Manager Doug Lein and his… Continue reading

COVID-19 pandemic claims Corestar Pilates

Ruth Stover started keeping Auburnites nimble at her Corestar Pilates studio on… Continue reading

Blackfish Distillery among more than 100 small businesses to receive checks

On the list to receive $1,300 checks from the Department of Commerce… Continue reading

File photo
Financial assistance available for Auburn small businesses

To soften the impact of COVID-19 as much as possible on small… Continue reading

Jeremy Hubbell of Geaux Brewery is moving his business from Downtown Auburn to north the Auburn Municipal Airport. Robert Whale/Auburn Reporter
Geaux Brewery still waiting for the word ‘go’

Auburn business owner is trying to relocate north of municipal airport.

Best of Auburn 2020: Vote for your favorites

Voting has begin for the Best of Auburn 2020! Visit the Auburn… Continue reading

File photo
Auburn airport runway extension complete

Those multi-engine, piston aircraft the city of Auburn has long wanted to… Continue reading

Cannabis retailer Evergreen Market in Auburn. Courtesy photo
Deemed an essential business, local pot industry aflame

When panic buying for hand sanitizers and toilet paper began to strip… Continue reading

BMW X3 xDrive 30e. Courtesy photo
BMW X3 xDrive 30e | Car review

With forces like BMW pushing, it’s only a matter of time before… Continue reading

2020 Dodge Charger Hellcat SRT. Courtesy photo
2020 Dodge Charger Hellcat SRT | Car review

OK folks, buckle your seatbelts. This week’s tester is the 2020 Dodge… Continue reading

Courtesy of Google Images
Auburn Jack in the Box owner fined nearly $70,000 for teen worker violations

The Washington State Department of Labor and Industries says on 260 occasions… Continue reading

A photo posted June 3 on the Downtown Auburn Cooperative Main’s Facebook page showing volunteers installing boards over business windows.
Auburn to help restaurants with outdoor seating

On June 19, King County entered into Phase II of Gov. Jay… Continue reading