Judge rules Value Village deceived customers

The King County judge found the company misled customers into thinking it was a charity.

A King County Superior Court judge has ruled that Value Village used deceptive advertising, leading customers to believe the company was a charity or a nonprofit.

Value Village is a for-profit business with an annual revenue of $1 billion. The second-hand chain was served with a consumer protection lawsuit by Washington state Attorney General Bob Ferguson. Judge Roger Rogoff ruled that from 2009 to today, Value Village deceived customers.

The judge found that the company knew its advertising could deceive consumers based on marketing studies that it commissioned into thinking it benefited charities. No portion of any purchases owned by Value Village’s parent company, TVI Inc., has ever benefited charities, a press release from the Attorney General office stated.

“My office received numerous complaints from consumers who feel deceived by Value Village’s advertising,” Ferguson said in a press release.

A written order is expected next week for the lawsuit which was filed in December 2017. Damages and penalties will be assessed next spring.

Value Village runs 330 stores worldwide, and 20 in Washington state, including multiple locations on the Eastside.


Talk to us

Please share your story tips by emailing editor@auburn-reporter.com.

To share your opinion for publication, submit a letter through our website https://www.auburn-reporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Business

REPORTER FILE PHOTO
Auburn gives out financial aid to small businesses

Six weeks have passed since Economic Development Manager Doug Lein and his… Continue reading

COVID-19 pandemic claims Corestar Pilates

Ruth Stover started keeping Auburnites nimble at her Corestar Pilates studio on… Continue reading

Blackfish Distillery among more than 100 small businesses to receive checks

On the list to receive $1,300 checks from the Department of Commerce… Continue reading

File photo
Financial assistance available for Auburn small businesses

To soften the impact of COVID-19 as much as possible on small… Continue reading

Jeremy Hubbell of Geaux Brewery is moving his business from Downtown Auburn to north the Auburn Municipal Airport. Robert Whale/Auburn Reporter
Geaux Brewery still waiting for the word ‘go’

Auburn business owner is trying to relocate north of municipal airport.

Best of Auburn 2020: Vote for your favorites

Voting has begin for the Best of Auburn 2020! Visit the Auburn… Continue reading

File photo
Auburn airport runway extension complete

Those multi-engine, piston aircraft the city of Auburn has long wanted to… Continue reading

Cannabis retailer Evergreen Market in Auburn. Courtesy photo
Deemed an essential business, local pot industry aflame

When panic buying for hand sanitizers and toilet paper began to strip… Continue reading

BMW X3 xDrive 30e. Courtesy photo
BMW X3 xDrive 30e | Car review

With forces like BMW pushing, it’s only a matter of time before… Continue reading

2020 Dodge Charger Hellcat SRT. Courtesy photo
2020 Dodge Charger Hellcat SRT | Car review

OK folks, buckle your seatbelts. This week’s tester is the 2020 Dodge… Continue reading

Courtesy of Google Images
Auburn Jack in the Box owner fined nearly $70,000 for teen worker violations

The Washington State Department of Labor and Industries says on 260 occasions… Continue reading

A photo posted June 3 on the Downtown Auburn Cooperative Main’s Facebook page showing volunteers installing boards over business windows.
Auburn to help restaurants with outdoor seating

On June 19, King County entered into Phase II of Gov. Jay… Continue reading