Franciscan Health System to be renamed CHI Franciscan Health

Franciscan Health System has a new name and logo – it's now called CHI Franciscan Health, a change that is part of a system-wide branding strategy by parent organization Catholic Health Initiatives (CHI), one of the nation's largest nonprofit health systems.

Franciscan Health System sports a new look and message.

Franciscan Health System sports a new look and message.

For the Reporter

Franciscan Health System has a new name and logo – it’s now called CHI Franciscan Health, a change that is part of a system-wide branding strategy by parent organization Catholic Health Initiatives (CHI), one of the nation’s largest nonprofit health systems.

A new name and logo will be imbedded in each of CHI’s markets over the next several months, highlighting a unified brand that strengthens local links to a nationally recognized health system that operates 93 hospitals and hundreds of outpatient centers, assisted living and other facilities in 18 states.

CHI’s new symbol is the image of a guiding star – four shapes that come together to create a visual representation of the organization’s passion around its common mission to create healthier communities. The varying shapes, which signify the diversity of the national health care system, also exemplify the seamless integration of CHI Franciscan Health with CHI – together with all of its partner organizations across the nation.

In addition to the new name and logo, the new brand for CHI Franciscan Health includes the theme line: Our best care. Your best health. SM CHI Franciscan selected the new theme line to highlight the personalized, caring experience that the system is known for. Consumer research aided the selection process for the theme line that will be used internally and externally throughout the system.

“Franciscan Health is a founding member of CHI and there are many advantages to our patients in being a part of not only a large regional system, but also a national health care organization,” says Joseph Wilczek, chief executive officer of CHI Franciscan Health. “Our new name, logo and theme line highlight that we’re dedicated to providing our community with the highest quality medical care at an affordable price as together we build healthier communities.”

The new branding strategy, in development for more than a year, is the first such change since CHI was formed in 1996. The organization celebrated its 18th birthday on May 1.

With its focus on unity, the common brand underscores the fact that local markets such as CHI Franciscan Health are part of a national system with the vast scale, scope and resources to improve health and lower costs.

St. Francis Hospital and Highline Medical Center as well as clinic names will remain the same while simultaneously elevating the national brand across CHI’s far-reaching network.

CHI Franciscan Health includes St. Joseph Medical Center, Tacoma; St. Francis Hospital, Federal Way; St. Clare Hospital, Lakewood; St. Elizabeth Hospital, Enumclaw; St. Anthony Hospital, Gig Harbor; Highline Medical Center, Burien; Harrison Medical Center and Harrison HealthPartners, Kitsap and Olympic peninsulas; Regional Hospital, Tukwila; Franciscan Hospice House, University Place; Franciscan Medical Group clinics and providers, Pierce, King and Kitsap counties; and the Franciscan Foundation.

Franciscan is part of CHI (CHI), a nonprofit, faith-based health system formed in 1996 through the consolidation of four Catholic health systems.

Learn more at www.chifranciscan.org.


Talk to us

Please share your story tips by emailing editor@auburn-reporter.com.

To share your opinion for publication, submit a letter through our website https://www.auburn-reporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in News

Elaine Simons, former foster mother of Jesse Sarey, addresses a crowd outside the Maleng Regional Justice Center on Aug. 24, 2020, moments after Auburn Police Officer Jeff Nelson was formally charged with second-degree murder and first-degree assault in the May 31, 2019, shooting death of 26-year-old Sarey in front of a north Auburn convenience store. File photo
Jesse Sarey’s family wants people to know who the real Jesse was

He was killed by Auburn police officer Jeffrey Nelson in 2019.

An iron worker installs the final steel beam in the new Lea Hill Elementary School. Photo by Henry Stewart-Wood/Sound Publishing
Final beam installed on Lea Hill Elementary in Auburn

The school is set to open in the fall of 2022.

Courtesy photo
Ring stuck on woman’s finger | Fire blotter

Between Jan. 3 and Jan. 9, the Valley Regional Fire Authority responded… Continue reading

File photo
County auditor finds agencies fall short on emergency services

The auditor’s office recommends clarifying responsibilities and accountability for effective planning.

During a news conference Thursday, Washington Gov. Jay Inslee explains the deployment of the National Guard to hospitals to assist with the coronavirus surge. (TVW) 20220113
Surgeries paused, National Guard deployed to assist hospitals

King County health officials say 1 in 7 ICU and acute-care hospital beds are occupied by a COVID patient.

File photo.
COVID testing centers shut down for lack of business license

Center for Covid Control announced Jan. 13 it would close all of its locations for a week.

Auburn High School. Photo by Henry Stewart-Wood/Sound Publishing
Auburn teachers and staff struggle during omicron wave

15% of staff has been out sick since schools re-opened in the new year.

Credit: Pixabay
Prosecutor alleges Seattle man recorded Muckleshoot Casino employee using toilet

The Auburn Police Department reports that a Seattle man used his cell… Continue reading

Screenshot from City of Kent Facebook Page
Trash piles up in King County neighborhoods after agency postpones service for weeks

Collection company initially cited weather as the reason, but now a strike interferes.

Most Read