For the Reporter

New to The Outlet Collection | Seattle is the Converse Factory Store, which officially opens this week in the Auburn mall.

In celebration of the new location, the popular sneaker brand hosts a three-day grand opening event, beginning Thursday and continuing Saturday and Sunday.

Festivities include live music from an in-store DJ, gift card giveaways, raffles and special discounts. Hourly gift card raffles are 1 to 5 p.m. Saturday and Sunday. The first 50 guests on each day will receive a complimentary Converse duffel bag.

“We are excited to celebrate the grand opening of Converse Factory Store,” said Christian Faltenberger, general manager of The Outlet Collection | Seattle. “This addition will be a great complement to The Outlet Collection’s fashion-forward mix of popular brands that appeal to the whole family.”

The Converse Factory Store joins a mix of more than 130 retail offerings found at The Outlet Collection.

For more information, visit outletcollectionseattle.com.