Auburn’s small businesses have the power to propel the local economy and uplift the community. When our small businesses do well, our community does well too.

Please join thousands of your neighbors and “shop small” on Small Business Saturday, Nov. 28, to support your local business owners and support the Auburn economy. With the holiday season upon us, I cannot think of a better time to recommit in honoring our neighborhood champions – Auburn’s small businesses.

After hitting the mall on Black Friday, shopping small is a concrete way to support small businesses – the same businesses that create two of every three new jobs, and deliver essential goods and services 365 days a year.

Shopping small packs a big punch to the local economy. Last year, there were 88 million consumers “Shopping Small” on Saturday. Seventy-seven percent of consumers said Small Business Saturday inspires them to “Shop Small” throughout the year and not just for the holidays. In addition, 66 percent of consumers state the main reason they support small businesses is because of their contributions to the community.

You can do your part with these five simple steps:

If you’re a business owner, make sure you’re prepared for the holiday season by checking out helpful advice at www.sba.gov/smallbusinesssaturday.

If you’re a customer, commit to making at least one purchase from a locally-owned small business retailer. You can also dine small at your local restaurant to usher in the new tradition of supporting local eateries too.

Enjoy the experience. Travel outside your comfort zone – and away from your computer screen – to discover a unique neighborhood shopping district with some trendy local stores.

Take part in Small Business Saturday on social media, using the hashtag #SmallBizSat to amplify your support. If you find a great small business retailer with unique products, Tweet or Facebook your find so others can enjoy it too.

When you open your gifts, start a conversation about which one came from the most distinctive and creative sellers. This can make for great family debate over egg nog.

I know I’ll be shopping small with my friends and family on Saturday, Nov. 28. I encourage you to do the same – and remember that “shop small” refers to whom you buy from, and not how much you buy.

For more information, check out: www.sba.gov/smallbusinesssaturday.

Calvin W. Goings serves as the regional administrator for the U.S. Small Business Administration for Washington, Oregon, Idaho and Alaska.