Gamers needed to meet blood supply shortage

Cascade Regional Blood Services partners with top esports organization, Team Liquid, to drive donations

  • Thursday, June 13, 2019 4:18pm
  • News

Patients throughout the nation are in trouble. The pool of donors providing millions of Americans with life-saving blood is declining at a detrimental rate. Roughly 45 percent of the nation’s blood donors are over 50 years old, and as the population ages, it gets harder to maintain the levels needed to save lives.

On World Blood Donor Day, celebrated Friday, June 14, Cascade Regional Blood Services is highlighting the critical need for regular blood donations. And to help engage a new generation of young donors, Cascade Regional Blood Services has partnered with Team Liquid, a multi-regional, professional esports organization with a national fan base of more than seven million gamers.

The Cascade Regional Blood Services-Team Liquid partnership takes aim at a key demographic – less than 20 percent of blood donations come from millennials (age 20-34 years), and young males donate at even lesser rates.

“With less than 20 percent of blood donations coming from 20-34-year-olds, Cascade Regional Blood Services is excited to partner with esports and Team Liquid in an effort to encourage more donations from these key generational demographics. The 18-34 age groups is under represented as blood donors, and we are on a mission to educate this demographic about the importance of becoming a regular blood donor,” said Candy Morrison, Director of Communications and Community Relations for Cascade Regional Blood Services.

Join esports elite, Team Liquid and Cascade Regional Blood Services at select Team Liquid-Heal for Real Blood Drives on a Tuesday from July 2 to Aug. 27, in one our three donor centers located in Tacoma, Puyallup and Federal Way, or at specific Heal for Real blood drives. This exclusive campaign includes a limited edition “Team Liquid Turns Red” T-shirt and the chance to win a Dell Alienware Gaming PC; valued at $900. The exclusive T-shirts will be offered to 150 donors that make an appointment online, keep the appointment, and state “I am here to Heal for Real” upon registration.

Cascade Regional Blood Services has three donation centers located in Tacoma, Puyallup, and Federal Way. Visit crbs.net to learn more about Cascade Regional Blood Services. To find out more about Team Liquid’s Heal for Real Blood Drives, and set an appointment visit crbs.net/donate.

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ROBERT WHALE, Auburn Reporter
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