City to distribute lodging tax grants to advertise events that’ll ‘put heads in beds’

Trusting that $16,500 worth of lodging tax grants will help Auburn hotels put “heads in beds” in 2018, the Auburn City Council on Monday approved the distribution of that money as the Auburn lodging tax committee recommended.

Here is how it shakes out.

Tough Mudder, Inc. gets $7,500 for its two-day, team-oriented, obstacle course, mud run challenge at Palmer Coking Coal Co. in Black Diamond on Sept. 22 and 23, 2018. Tough Mudder will spend the funds on digital advertising for national promotional advertising on Facebook, Google AdWords, Bing advertising and Google Display Network digital advertising and video promotional campaigns. Last year’s event drew 9,172 people.

Auburn’s Parks, Arts and Recreation will get $3,500 for the 2018 Auburn Veterans Parade and Observance on Nov. 10, 2018, funds it will use for digital marketing on social media throughout the state, focusing on veterans, supporters of veterans, active military and military base cities outside of a 50-plus-mile radius. More than 25,000 people including 6,000 parade participants have attended recent parades and many have stayed in local hotels.

The Auburn Parks, Arts and Recreation Department received $3,500 for its 2018 Petpalooza event for advertising. Last year’s celebration of all things critter drew 9,000 people to Auburn’s Game Farm Park.

The Seattle Parrot Expo received $2,000 for its event organized on Auburn’s Les Gove Park campus to foster open communication about parrots in the wild as pets, via a 25-bird aviary educational games, a children’s story time and free-flying parrots. The free, three-day event is Oct. 12-14. Last year’s two-day show attracted 1,200 people.

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